MAS has to hard sell to capture more passengers


  • Business Premium
  • Saturday, 01 Mar 2003

AT Malaysia Airlines’ (MAS) latest briefing, managing director Datuk Md Nor Yusof decided to promote three scenic spots the carrier flies to instead of jumping straight into a financial presentation. 

He cajoled journalists and analysts attending the briefing to go on holiday to some destinations MAS is currently offering special discounts on. 

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