Go for e-business on demand: IBM


  • Business
  • Saturday, 01 Mar 2003

By YVONNE CHONG

Malaysian companies, having embarked on the e-business journey to revolutionise their business interactions and transactions, should now strive to become “on demand” businesses to enhance their competitiveness in today's global economy, said IBM Malaysia Sdn Bhd managing director Voon Seng Chuan. 

“As businesses become more competitive and customers become more demanding, companies must have the ability to respond in real time with all the resources at their disposal, including those of their suppliers, partners and distributors.  

“We call this ability e-business on demand,” Voon told a press conference in Kuala Lumpur yesterday to announce IBM Forum 2003, themed “e-business on demand”, which will be held at Sheraton Subang Hotel, Subang Jaya, from April 8-9. 

An enterprise whose business processes are integrated end-to-end across the company and with key partners, suppliers and customers, can respond with speed to any customer demand, market opportunity or external threat. 

“An on demand business is responsive in real time, with variable cost structures, is focused on what's core and differentiating, and resilient around the world, around the clock,” Voon said. “The always available, interconnected way is how everyone would be doing business in the future.” 

He said the trend towards on demand would redefine how companies buy and manage IT.  

An on demand business requires the operating environment to be integrated and virtualised, based on open standards such as Linux, XML (Extensible Markup Language) and SOAP (Simple Object Access Protocol, an XML protocol), and freely enabled with autonomic capabilities. 

“An on demand operating environment offers more flexibility, variability and economically attractive choices for buying and managing computing,” he added. 

IBM Forum 2003, a conference cum exhibition, will feature a comprehensive series of talks ranging from e-solutions to technology topics revolving around e-business on demand. The event will be an opportune time for business leaders to meet with industry consultants and experts for better insight into steps toward building more responsive, variable, focused and resilient companies. 

It will be officiated by Second Finance Minister Datuk Dr Jamaluddin Mohd Jarjis and feature keynote speakers such as National Economic Action Council executive director Datuk Mustapa Mohamed and Adaptive Business Designs president Steve Haeckel.  

There will also be breakout tracks on e-solutions in logistics and distribution; manufacturing, banking and financial services; government and education; and technology. 

The annual event, which used to be known as IBM e-Fair, had been very successful since it started three years ago. About 2,000 participants are expected this year. 

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