Samsung expects uphill task in the Asian film roll market


  • Business
  • Friday, 28 Feb 2003

Han Kio, general manager of IT Media and Consumable Division at Samsung Corporation's Trading and Retail Group (left) with Allen Teh, managing director of Pisces Trading (M) Sdn Bhd

NEWCOMER to the colour film roll industry, Samsung Corp expects to face an uphill task to realise profits in the Asian film roll market. 

“We do not expect to see returns in the next five years,” said Han Kio, general manager at the IT media and consumable division for the trading and retail group. He added Samsung experimented with the Asian film roll market about three years ago. 

However, the Korean conglomerate is optimistic that its advanced and innovative colour film would make inroads into this highly competitive market in Malaysia and the region. 

“We are confident of capturing a 10% market share of the local colour film roll this year. And, we hope to grow this to 20% within the next three years,” he told a media briefing in Kuala Lumpur yesterday after officially appointing Pisces Trading (M) Sdn Bhd as its sole distributor for the Samsung Prime Colour Film

Samsung would market the full range of ISO 100, 200 and 400 films locally. He estimated that about 12 million film rolls were consumed annually in Malaysia and projected the consumption volume would grow 3% year-on-year. 

On the aggressive adoption of digital cameras among consumers, he said currently, about 40% of local households were owners of analog cameras. On that note, he is confident that the new Samsung film rolls can tap into this market.  

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