Powerdeck 100 set to beef up revenue


BY DANNY YAP

CONSTRUCTION steel manufacturer BHP Steel Lysaght Malaysia expects its latest structural steel product Powerdeck 100 to increase its revenue by at least 10% to US$24mil in the next 12 months. 

According to company president Ron Lane, this is a conservative figure, and the company projects a revenue contribution of about US$2.4mil from the product.  

Lane told reporters this in Kuala Lumpur yesterday after the launch of the Powerdeck 100, organised by the Malaysian Structural Steel Association.  

He said the Powerdeck 100 was a high performance zinc coated steel sheeting material used as a formwork system during construction and reinforcement in composite floor slabs. 

“It can hasten the construction time by up to 40% compared with using traditional forms of construction materials such as timber as supportive structure for laying the foundation for a building,” he said, adding that the product had many advantages. 

Besides reducing construction time, Lane said that the Powerdeck was environmentally friendly because it replaced wood as a construction material, and was far more superior in terms of strength compared with most forms of materials used in the industry. 

“For instance, steel floor decking products such as the Powerdeck was used to build the world-renowned Petronas Twin Towers,” he said.  

BHP Steel Lysaght Malaysia's parent company in Australia has invested about US$1mil for research and development to produce the patented Powerdeck 100. The material is commonly used for laying the foundation for bridges, hospitals, hotel foyers, cinema auditoriums and power stations.  

“We see a lot of potential for the product to be used in the local construction industry as well as to neighbouring countries,” Lane said, adding that the company was already aggressively marketing the product to the local industry players and the government.  

“The Powerdeck could be used in the construction of low-cost houses,” he said. 

He said that the company planned to build about 2,000 low-cost houses in the northern states like Kedah, Perlis and Terengganu. 

“We have also marketed the product to Singapore, Thailand, Cambodia and many other developing countries including China,” he said, adding that the product was a proven material used in Australian homes. 

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