Malaysia Airports Holdings Bhd (MAHB), the owner and operator of the Sepang International Circuit, expects to fetch about RM20mil from sales of Formula One tickets this year.
Sepang International Circuit Sdn Bhd (SIC) general manager Ahmad Mustaffa said the company had targeted record sales of about 100,000 tickets for the 2003 Formula One Petronas Malaysian Grand Prix, which will be held on March 23.
The focus this year has been on spectators from Asia Pacific, including countries like China, Japan and Hong Kong apart from those from neighbouring countries, he said after the launch of Bumiputra-Commerce Bank F1 Tickets Giveaway contest in Kuala Lumpur yesterday.
He said the Sepang F1 race this year would be a more sensational race due to recent changes in a number of rules in motor racing, which is one of world's biggest and most expensive sporting events.
He added that SIC had to date sold 35% of the seats, each priced from RM100 onwards.
Tickets are sold at more than 100 outlets nationwide.
Meanwhile, BCB Corporate Services senior vice-president Datuk Bhupatrai Premji said BCB would also like to emulate Hong Kong and Shanghai Bank (HSBC) in sponsoring an F1 team but needed more time to do so.
HSBC is an international banking group, whereas we need to learn how to walk before we run, he added.
BCB, for the third year running, is holding a contest for its customers starting Feb 27 until March 12.
The bank has purchased 1,000 Hillstand tickets from SIC worth a total of RM100,000 to be given away to 450 winners of the contest. Entry forms for the contest will be available in major dailies starting Feb 12 while the results will be published from March 10 to 17.
The contest is organised to reward our loyal customers who have helped the bank to grow to its current position as the number two bank in Malaysia, he said.
In doing this, we also ensure that our customers experience the hottest race of all season live, he added.
BCB will also offer foreign exchange services at two booths as well as ATM services at the SIC complex during the three-day race.
Did you find this article insightful?