Maxis going strong on mobility solutions


  • Business
  • Thursday, 27 Feb 2003

By Hong Boon How

MAXIS Communications Bhd is looking at aggressively promoting its mobility solutions under the Maxis Business Answers (MBA) range. 

Its head of Enterprise Business Division Darke M. Sani said the suite of services was aimed at providing businesses with innovative telecommunications services that supports voice and data transmission for improved productivity and reduced costs. 

“We are confident of the potential for data transmission growth as more users are coming on board and mobile data applications are being developed,” he told a media briefing in Kuala Lumpur yesterday. 

Darke said services could be implemented using the company's wide reaching Maxis GSM 900 network, general packet radio services (GPRS) or Very Small Aperture Terminal (VSAT) satellite technology. 

Darke M. Sani

“The ability to obtain information and close sales while on the move will enable businesses to obtain an edge over their competitors,” he said. 

Businesses could also reduce their cost and obtain other new revenue streams. 

Among the MBA services offered by Maxis were mobile sales force automation, mobile telematics, mobile reservation, mobile marketing, mobile information-on-demand and mobile banking. 

Darke said mobile sales force automation allows a company's sales force to perform sales transaction while on the move as information and data could be downloaded to the field staff through GPRS-enabled personal digital assistants (PDAs). 

“Although some of these data can be easily access using fixed line Internet, we feel that people are constantly on the move now and that demand for information over-the-air will pick up gradually,” he said. 

Darke said the use of technology would enable businesses to improve their efficiency by reducing manual operations. 

He also said other MBA services offered included mobile marketing using Short Messaging Service (SMS) to inform mobile phone users about promotional campaigns or mobile reservation to allow hotel room bookings via SMS. 

At present, Maxis has a community of 20 technological partners that provide hardware, software and technical integration services to support the MBA services. 

“Educating the public and the business community about mobility solutions takes some time as many are still not acquainted with the benefits (of using the solutions) yet,” Darke said. 

He also said the security and reliability of data being transmitted over-the-air remained issues of concern for many businesses.  

“We understand their fears as nobody wants their information to be intercepted and failure in receiving orders over-the-air may mar their company's image,” he said. 

He said Maxis and its technology partners were committed to ensuring that the enterprise business division delivered quality services. 

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