Palette and Proxim team up to penetrate Asean market

  • Business
  • Wednesday, 26 Feb 2003


PALETTE Multimedia Bhd, a Mes-daq-listed company specialising in developing and deploying broadband applications, has signed an agreement with wireless technology leader Proxim Corp to further their collaboration to cover all Asean countries. 

Under the agreement signed yesterday, Palette will now distribute Proxim wireless products - ORi-NOCO and Tsunami - through its network of 2,500 resellers and system integrators in the region.  

The cooperation also involved wi-reless broadband solutions development and delivery of the Proxim Wireless Wizard training program to partners and clients in the region. 

“Palette and Proxim would also provide assistance in designing and deploying wireless products and applications to telecommunication companies, Internet service pro-viders (ISPs), broadband operators and small- and medium-sized enterprises,'' Palette president and chief executive officer Eg Kah Yee told reporters after the regional distribution agreement signing ceremony between the two companies in Petaling Jaya yesterday. 

Eg said that telecommunication companies (telcos) and mobile operators were currently using Proxim wireless equipment in cellular back haul, last mile access, leased line replacement, fibre extension and fibre redundancy.  

Local telcos like Celcom (M) Bhd and Maxis Communications Bhd are among current the Proxim clients.  

“Enterprises are also using wireless equipment for VoIP connectivity, and wireless networking in both local area network (LAN) and wide area network (WAN),'' Eg said. 

He, however, declined to reveal the projected income to be generated from the company's tie-up with Proxim but said that the company had done a significant number of projects with Proxim especially in the 2nd half of last year.  

“A typical enterprise-wide wireless deployment project could cost RM100,000 to several million ringgit, depending on the size and scope of the implementation,'' Eg said. 

Nasdaq-listed Proxim is a leading wireless product manufacturer in the world with 13 years' experience in the development of wireless solutions. Palette provides broadband computing and communications so-lution to telcos, ISPs and SMEs in Malaysia, Singapore, Indonesia, Thailand and Australia. 

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