Canon launches printers


  • Business
  • Wednesday, 26 Feb 2003

BY DAVID TAN IN PENANG

CANON Marketing (M) Sdn Bhd has launched three new ranges of bubble jet printers, i-550, i-850, i-950, and a multi-functional machine, the MPC-400, which can be used as a scanner, colour copier and printer.  

Its northern region sales manager Benedict Ooi told StarBiz that the bubble jet printers had improved colour printing features and faster speed. 

Benedict Ooi

“The difference between each of the three i-series models is in the speed of printing and quality of output. 

“The i-550 (RM768) and the i-850 (RM998) are targeted at home and office users, whereas the i-950 (RM1,398) is suited for photographic use.  

“The new MPC-400 (RM1,688) model, compared with its predecessor, is faster and produces finer pictures,” he added. 

Ooi said some 600 units of the four products would be made available for the northern region and Canon aimed to sell 80% of the units by the end of the month. 

With the new range of i-series bubble jet printers and the existing range of digital cameras, Canon could now work towards its goal of becoming the leading digital imaging solutions company in the country by year-end. 

He said Canon planned to organise at least 10 product road shows for the northern region this year, compared with six launched last year. 

“We are increasing the number of road shows as our range of digital imaging products has also grown,” he added. 

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