AXA to focus on SMEs

WITH the search for new business in the insurance sector becoming increasingly intensive, many general insurers are discovering for themselves that fresh options sometimes may lie in areas that for far too long have not been adequately tapped. 

AXA Affin Insurance Bhd, (a subsidiary of Paris-based AXA S.A., the largest insurance company measured by assets under management in the world) is now giving priority to small and medium-sized enterprises (SMEs), which according to its chief executive officer Giles Ward, are poised to become a “critical source of future revenue.”