But its successful implementation involves a whole new set of management practices.
Six Sigma for Managers (McGraw-Hill) has been written as a guide to help managers better understand this concept and how to facilitate the learning, cooperation, skills improvement, and commitment required to make Six Sigma processes a reality in any organisation.
Is this another run-of-the-mill motivational book? You are in charge.
However, there are some that are different and unique: for example, the principle of partnership and sharing of both profit and loss in Islamic lending. Islam requires a proper balance between commercialism and humanitarianism, and between profit and social responsibility.
This balanced ap- proach therefore offers a ready solution to serious current problems of profiteering, consumer exploitation, irresponsible corporate governance and environmental degradation.
It is fascinating that many important business principles were in- troduced by Islam more than 14 centuries ago: examples include the principle of minimum wage for employees, basic consumerism principles such as the right of buyers to return purchased goods, and the principle of venture capital.
In this important predecessor to the classic Differentiate or Die, “the king of positioning,” Trout, with the help of in-depth case studies chronicling the events leading up to the fall from grace of Sears, Miller Brewing, Xerox, Crest, Bur- ger King, and other past market leaders.
He identifies the 10 most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.
Each law or chapter is usually about five pages long, which requires only a short attention span to read quickly.
Some laws that stand out are:
You can have a much better product than your competitor but perception wins out most of the time over product.
The book is very condensed and a lot of the business scenarios depicted are more complex than they appear.
In Kata: The Key to Understanding and Dea- ling with the Japanese! (Tuttle), Boye Lafayette De Mente says the secret to understanding Japanese business, culture, and society is explained by this cultural framework upon which Japanese behaviour and etiquette are built.
Insight is offered into the art of bowing, the im- portance of apology, the origin of the Japanese ob- session for quality, and other key cultural ideas when mastered, unlock the mystery of Japanese professional and social interaction.
The book contains more than 70 brief essays that detail the origin, nature, use, and influence of kata. – Compiled by ALVIN TAY
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