PROTON Edar plans to penetrate the huge and lucrative overseas market for its revolutionary T-bikes, said Michael Wong, brand manager of Proton Edar Sdn Bhd and the head of T-Bikes operation centre.
For starters, it is targeting Australia, Britain, the Philippines, Singapore, the Mauritius and South Africa, which have a combined market share of 3.1 million bicycles a year – 1.1 million in Australia, 800,000 in Britain, and 1.2 million in the other four countries.
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