NIELSEN Media Research has formed a partnership with BMRB International Ltd to jointly market each other's single-source multimedia and marketing information services.
The two-year marketing agreement covers six of Nielsen's Asia Pacific markets: Hong Kong, Indonesia, Malaysia, Singapore, Taiwan and Thailand. Under the agreement, Nielsen will continue to offer its Media Index survey in these markets, and will also be able to sell global TGI (Target Group Index) data there from outside the six countries.
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