Key factors to boost productivity and competitiveness of agricultural products

  • Business
  • Wednesday, 19 Feb 2003

LOGISTICS, marketing and packaging are among the key factors that can boost the productivity and competitiveness of Malaysian agricultural products.  

“Globalisation is a challenge as Malaysia is an export oriented country,” Kumpulan Guthrie Bhd director Tan Sri Abdul Khalid Ibrahim said at the round table discussion on Enhancing productivity and competitiveness of the agriculture sector at the National Productivity Centre in Petaling Jaya yesterday. 

Citing Thailand as an example, he said the country was quite prepared to be a competitive player in the agriculture sector.  

“Thailand which targets to be a major producer of orchids can get these flowers into the shops in places such as Amsterdam within 24 hours from the time the flowers are cut,” he said. 

According to panel speaker Chua Piak Chwee, a consultant for the Int’al Tropical Fruits Network, post harvest activities were also important for the smallholders as their products were highly perishable.  

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