TOKYO: Japan's advertising expenditures fell 5.9% in 2002 to 5.7 trillion yen due to economic doldrums despite last year's World Cup championship, Dentsu Inc said on Monday.
Dentsu, the largest Japanese advertising company, said some major events, such as the Winter Olympic Games in Salt Lake City and the 2002 FIFA World Cup, somewhat helped boost advertising spending in the first half of the year.
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