SAN JOSE, Calif: Cisco Systems Inc., the world’s largest maker of equipment that directs Internet traffic, on Tuesday launched its largest-ever global advertising campaign, touting its networking gear as a way for companies to boost productivity and cut costs.
The company, based in San Jose, California, said it expects to spend US$100mil to US$150mil this year on a print and television ad campaign that targets markets in which Cisco sees strong growth potential, including security, storage networking, voice and wireless.