VOLVO Car Malaysia Sdn Bhd has launched a customer-friendly initiative called “Care By Volvo” in an effort to offer its prospects and car owners a more personalised experience.
According to its marketing director Pang Cheong Yan, “Care By Volvo” is part of a global campaign designed on the premise of the Volvo brand promise where the relationship goes beyond the product and into care for the people and customers who associate with it and their families and friends.
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