M’sian AdCongress in Langkawi

  • Business
  • Saturday, 15 Feb 2003

THE inaugural Malaysian AdCongress 2003 in Langkawi on March 27-30 will discuss issues faced by the industry in an increasingly changing economic environment. 

According to organising chairman Peter Das, the industry is now at the crossroads of a difficult transitional period.  

“Our principal aim is to get the collective views of the industry leaders and act as a unified force in coordinating marketing communications in energizing growth.  

“The objective is to deal with the issues while motivating marketers to build brands and grow the business,” he said in a statement 

Heads of multinational companies, including Datuk Ramli Abbas, group chief executive officer of Celcom (M) Bhd, and David Wethey, chairman of Agency Assessment International Europe, will address the congress' theme, What's next – for you, your brand, your market, your industry?. 

The Malaysian Advertisers Association, which is hosting the congress, said from a global standpoint, Malaysia, with its plural communal makeup, often finds itself wrestling with more critical issues than its neighbours.  

Some of the key challenges to be debated include the shift from protectionism to globalisation and the threat of global brands; dealing with discerning and demanding customers; channels of distribution; new and emerging technologies; and the increasing number of media choices. 

Those interested in attending the congress are advised to call Karen at (603) 7864-4494, or e-mail karen@macomm.com.my 

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