LEADING wireless application provider NewsPage Pte Ltd is extremely bullish on the adoption of its mobility applications growing exponentially as more enterprises see the need to equip their staff with timely information while on the go.
NewsPage chief executive officer Arvel Teng said customers today were faced with the need for timely information to meet the challenges of the competitive environment.
With the increasingly pervasive use of mobility in today's economy, a natural evolution would be to automate business work processes in the field via a mobile device, he said.
Teng said this after signing a mobility alliance partnership agreement on behalf of NewsPage (M) Sdn Bhd with IBM Malaysia Sdn Bhd yesterday in Kuala Lumpur.
Our business has been growing in the region of 60% to 100% - depending on the country - per year, despite the downtrend. With the IBM partnership, we expect our business to grow by multi-fold, he said.
The partnership entails the support of NewsPage's applications on IBM's middleware, namely Websphere and DB2.
The end-solutions, he said, would address the needs of local companies seeking to capitalise on wireless technology to optimise their sales and delivery processes.
Teng said NewsPage, a traditionally low-profile company and which had mainly maintained direct accounts with regional clients such as DHL and TNT, would through the alliance tap into IBM's strong marketing and global brand name and reach, as well as its tools and technologies.
The partnership will initially be focused on marketing to the Malaysian market.
IBM software country manager Hong Kok Cheong said: We are bullish on the take-up of NewsPage's mobility applications in the market. The solutions pave the way for greater automation throughout the sales and delivery processes, leading to higher business productivity and less margin of error.
Hong said that with greater automation within their operational processes, Malaysian companies would be able to improve their competitive positioning and customer satisfaction levels.
NewsPage, a leading provider of mobility applications for enterprises in the region, offers mobile customer relationship management (CRM), logistics and field service applications that enable companies to engage, transact, fulfil and service their customers while on the go. Its mobility applications consist of three main product suites - Express, Tracks and M-Enforcement.
Express includes sales cycle management, sales force management and market survey applications which automate the activities of field sales and account representatives and market surveyors in the fast moving consumer goods (FMCG) and pharmaceuticals segments.
Tracks is targeted at the courier and logistic industry as well as field service maintenance. The courier and logistic applications automate the dispatch, pick-up and delivery process, while field service applications allow field engineers to access customer, product and warranty information.
M-Enforcement enables government agencies and other bodies to monitor compliance in the field. Using this application, companies can check for adherence to particular rules and the print functionality allows on-the-spot issuance of summons and fines.
NewsPage's client base includes DHL, TNT, Pos Malaysia, Singapore Post, Colgate-Palmolive, Guinness Anchor, Carlsberg, Diethelm Keller, British American Tobacco, Fuji-Xerox, Bristol Myers Squibb and Yeo Hiap Seng.
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