A BOOK of ideas, not rules, Creative Leaps: 10 Lessons In Effective Advertising Inspired At Saatchi & Saatchi by Michael Newman (John Wiley & Sons) is a book for anyone involved in marketing, advertising, or brand creation – indeed anyone interested in the power of ideas and the practical magic they can conjure. Or as Newman said tongue in cheek in an interview with StarBiz: “Anyone willing to part with US$29.90.”
Creative Leaps offers firsthand insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity, and the behind-the-scene stories involved in each project. But Newman insists that this is not a book about Saatchi & Saatchi.
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