Amway to focus on branding and network

IN an industry which is becoming increasingly competitive and is largely dictated by volume, direct sales company Amway (M) Holdings Bhd is keen to step up efforts to drive sales and this too, just three months after raising the price of its products by 3.8 per cent.  

With emphasis on this, Amway managing director Low Han Kee says the focus will be on brand marketing and its massive distribution network (totalling some 157,000 distributors).