PrimaDeli set on doubling revenue


  • Business
  • Wednesday, 29 Jan 2003

BY HONG BOON HOW

PRIMADELI Franchise (M) Sdn Bhd expects to double its revenue this year to RM5mil from RM2.5mil previously through the opening of new outlets and introduction of new products. 

PrimaDeli Franchise general manager Su Do Kin Meng said the company would increase its outlets to 13 from the present eight by the end of the year. 

“We will also be introducing new pastries to provide more choices to our existing and new customers,” he told StarBiz at the launch of the company's three new ranges of themed cakes in Petaling Jaya yesterday. 

The themes are kids' favourites, alphabet and figure, and the 12 Chinese zodiac animal signs. 

The new themed cakes, which are PrimaDeli's original creations, offer a choice of attractive designs and combined choices of fillings such as vanilla, blueberry, mixed fruits, mango, strawberry, durian and truffle. 

Su Do said the consumption of pastries and cakes by Malaysians had been growing over the years especially among consumers living in urban areas. 

At present, the bread and pastries segments contributed 30% each to the company's sales, while the cakes segment contributed 40%. 

“With the new range of themed cakes, we expect the cakes segment's contribution to increase to 50%,” he added. 

PrimaDeli also launched the company's cake catalogue, which allows customers to select their favourite cakes and place their orders through its Dial-a-Cake service. 

PrimaDeli deputy general manager Sara Fang said the Dial-a-Cake service enables customers to place their orders through the telephone and have freshly made cakes ready for collection. 

“We are among the few bakeries which have adopted this concept as we always stress on quality and freshness of our products,” she said. 


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