GREY Global Group has announced a complete restructuring of its advertising operations in Malaysia. This restructuring will include for the first time a team of vice-presidents for its advertising arm Grey Worldwide, each heading a dedicated “Synchronised Team” of brand communication specialists.
The agency said in a statement that the restructuring followed Grey’s recent introduction of its proprietary Synchronised Marketing approach, which was specially developed to optimise the marketing communications mix to achieve the most cost-effective business solutions for clients’ brands.
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