IBM looking to raise sales of PCs in Asia-Pacific

  • Business
  • Friday, 24 Jan 2003

IBM is looking to increase its personal computer (PC) sales in the Asia-Pacific region this year by adding unique features in its products as well as through innovative sales and marketing strategies. 

Ravi N. Marwaha, IBM Asia Pacific Service Corp's vice-president (personal computing division), said the company was targeting the commercial market, which accounted for a significant portion of its PC sales in Malaysia. 

“Those who have used our PCs are satisfied with their performance and we confident of securing sales from both the private and government sectors,” he said at a press briefing in Kuala Lumpur yesterday. 

Marwaha said IBM was confident of selling its computers to new users despite the increasing competition in the PC market every year. 

“We want to differentiate ourselves from other manufacturers by making our products and their supporting technologies simpler, more resilient and more capable of solving problems without or little human intervention,” he said. 

Marwaha said IBM's ThinkVantage Technologies embodied the company's vision of e-business on demand by moving complex computing managing tasks from the users and information technology (IT) administrators. 

“Features such as self-configuring, self-optimising and self-repairing will pave the way for better IT systems management, greater security, reliability and performance,” he said.  

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