New Anchor Smooth to raise beer market share, says Guinness

GUINNESS Anchor Bhd expects Anchor Smooth, the repackaged and improved Anchor Beer, to boost the brand's share in the local malt and liquor market to 6%-7% within five years from the current 2%-4%. 

Guinness Anchor Marketing Sdn Bhd general manager (marketing) Ng Yoke Pun told reporters after the launch of the beer in Petaling Jaya on Tuesday that Anchor Smooth was expected to contribute significantly to the company's sales in a few years' time.