NEW market dynamics are reshaping access to the global markets of tomorrow and businesses that do not realise the implications risk losing out, said International Trade and Industry Minister Datuk Seri Rafidah Aziz.
In her keynote speech at the Asia Pacific Business Environment: Innovative responses to regional events conference in Shah Alam yesterday, Rafidah called on managers and entrepreneurs to fully comprehend the impact of the new forces at play in order to survive the developments, and benefit from them.