DUBAI: “Mecca-Cola” inventor Tawfik Mathlouthi is bringing his popular product to the Middle East, confident that in troubled times a politicised soft drink will sell in the heart of the Islamic world.
After shifting more than 2.2 million bottles in Europe in just two months, he has signed a deal with an Emirati firm, Mojarrad General Trading (MGT), to build a production plant in Dubai with distribution rights across the Middle East.
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