Book briefs


  • Business
  • Monday, 20 Jan 2003

THE Welch Way by Jeffrey Krames (McGrawHill) is a fast-paced book that draws on Welch's career to explain how workers can follow the proven Welch model to use change as a competitive weapon and move beyond boundaries. Welch transformed GE into the world's most valuable corporation by cutting through bureaucratic noise and letting hands-on, frontline employees tell him what needed to be done.  

In handy, bite-sized nuggets – not a chapter longer than 2 pages, each chapter illustrates a “Lesson”, how Welch learned it and put it into action and how you could perhaps do.  

  • THIS dictionary of business English has been written for both business English students and people already at work. All definitions are written using the 2000-word Longman Defining Vocabulary so that even difficult words are defined clearly and without technical jargon.  

    The Longman Business English Dictionary provides easy access to the complex worlds of banking, marketing, economies, the stock market, shipping and accounting with more than 2,500 words and phrases defined. It has entries covering terms from accounting, human resources, marketing, finance and many other fields with 20,000 examples based on authentic source, such as the Financial Times and the Wall Street Journal and coverage of both American and British business terms.  

  • THE next great economic era will be powered by hydrogen and the message of The Hydrogen Economy by Jeremy Rifkin is resoundingly simple: The earth is depleting its oil reserves and even the most generous estimates show oil reserves peaking in about forty years. The answer, asserts Rifkin, is to embrace a new energy source: hydrogen.  

    But this potential will founder unless we act now to create the necessary global infrastructure before the factors above overtake us. If we em- brace this momentous opportunity, Rifkin says, we will also be able to reinvent the global economy as one in which an inexpensive energy grid provides affordable, efficient fuel for virtually everyone on earth.  

    If we fail, our current economic regime built exclusively on fossil fuels, will collapse.  

  • THE Art of War reveals as much about human psychology, politics, and economics as it does about battlefield strategy.  

    The influence of Sun-tzu's text has grown tremendously in recent years, with military leaders, politicians, and corporate executives alike finding valuable insight in these ancient words.  

    In his crisp, accessible new translation, scholar John Minford brings this seminal work to life for modern readers.  

    Minford opens with a lively, learned introduction in which he explores the life and times of Sun-tzu, looks at The Art of War in the context of the turbulent Warring States period, and discusses how best to read and un- derstand the work today.  

    There follows Minford's translation of the core text itself in two different formats: first, the unadorned thirteen chapters of the original work and then the same text reprinted with extensive running commentary by classical Chinese scholars as well as Minford himself.  

  • LESS is More by Jason Jennings claims to be a guide to increasing business productivity without adding employees or other overhead costs.  

    Managers and CEOs are always looking for ways to keep productivity high, and recent economic shakiness has only reinforced their need. As such in Less Is More, Jennings shares tested ideas from the leading giants in industry like how to increase sales 300% without increasing head count, becoming 10 times more efficient, keeping track of every penny, using technology and automation in your favour.  

    The Nationwide Speakers Bureau has named Jennings one of the twenty-five best speakers in America. – Compiled by ALVIN TAY 

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