D'Arcy to handle Time dotCom marketing jobs


  • Business
  • Saturday, 04 Jan 2003

D’ARCY Malaysia, which is part of the Publicis Group, has been awarded TIME Dotcom Bhd's marketing communication business, in a multi-way shootout that includes incumbent Grey Worldwide Malaysia, Batey Ads and McCann Erickson. 

D’Arcy said in a statement the assignment also included media planning and buying through D’Arcy’s Publicis Group partner company, Starcom Mediavest Group. 

D’Arcy will assume responsibility for Time’s entire marketing communication initiatives, under its proprietary Brand Optimisation model. 

D’Arcy Malaysia managing director Omar Shaari said: “This is a truly significant win for us, and closes what has been a very good year for the D’Arcy brand in Malaysia. Time is a well-known brand in Malaysia, with valuable brand cache. Our primary focus will be to redefine the new Time, and to communicate this both internally and externally.” 

He said that to deliver the best results for the Time brand, D’Arcy’s multi-disciplined team which would focus on integrated ideas and media-neutral solutions. 

D’ Arcy’s new campaign for Time has already hit the marketplace, having kicked off with a television and print campaign in November, and is gaining positive feedback. 

Said Time general manager, market communication, Karimah TanAbdullah: “The new campaign has started people talking and taking note. Internally, our employees recognise that we are on the threshold of a new beginning for the company, and our customers are also feeling the change.  

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