DARCY Malaysia, which is part of the Publicis Group, has been awarded TIME Dotcom Bhd's marketing communication business, in a multi-way shootout that includes incumbent Grey Worldwide Malaysia, Batey Ads and McCann Erickson.
DArcy said in a statement the assignment also included media planning and buying through DArcys Publicis Group partner company, Starcom Mediavest Group.
DArcy will assume responsibility for Times entire marketing communication initiatives, under its proprietary Brand Optimisation model.
DArcy Malaysia managing director Omar Shaari said: This is a truly significant win for us, and closes what has been a very good year for the DArcy brand in Malaysia. Time is a well-known brand in Malaysia, with valuable brand cache. Our primary focus will be to redefine the new Time, and to communicate this both internally and externally.
He said that to deliver the best results for the Time brand, DArcys multi-disciplined team which would focus on integrated ideas and media-neutral solutions.
D Arcys new campaign for Time has already hit the marketplace, having kicked off with a television and print campaign in November, and is gaining positive feedback.
Said Time general manager, market communication, Karimah TanAbdullah: The new campaign has started people talking and taking note. Internally, our employees recognise that we are on the threshold of a new beginning for the company, and our customers are also feeling the change.
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