Stephen Stapczynski

Recent and archived articles by Stephen Stapczynski

28 Feb 2018 | 7:00 AM

SMAP star’s Instagram foray marks weakening grip of Japan TV ads

Shingo Katori commanded the adoration of millions of fans across Asia as a member of SMAP, one of Japan’s most successful boy bands. After decades as a ubiquitous TV presence, he finally decided in November it was time to get an Instagram account.

10 Mar 2017 | 9:00 AM

Nintendo counting on high praise for ‘Zelda’ to fuel Switch sales

Nintendo Co is earning early accolades for making sure that its new Switch console debuted with a strong gaming title, Legend of Zelda: Breath of the Wild. The big question now is whether that will translate into sales.

Hoping for a blockbuster: Packages of the "The Legend of Zelda: Breath of the Wild" videogame for Nintendo's Switch game console on display at a store in Tokyo, Japan. Nintendo is banking on the game to help drive Switch sales. — Bloomberg