Authors


Joyce M Rosenberg

Recent and archived articles by Joyce M Rosenberg

20 Mar 2019 | 10:00 AM

Five things small businesses can do to improve cybersecurity

Small businesses can improve cybersecurity in several ways – first by consulting with experts in how to protect computers and data.

A cyberattack that leads to downtime and lost data can be more costly for smaller companies than for larger businesses, an average of US$763 per affected computer or other device versus US$470, according to a 2018 study by the Poneman Institute, which researches data protection. — AP
20 Mar 2019 | 9:30 AM

Vulnerable to attack: Businesses should boost cyber defences

A cyberattack that leads to down time and lost data can be costly for small companies.

8 Mar 2019 | 11:00 AM

Internet, intuition can help businesses spot next big thing

It’s critical for retailers and manufacturers to get a sense of what the next big seller will be, whether it’s the hot toy during the holiday season, a fashion silhouette or smartphone.

A customer at Allegory Gallery (right) handing her selections to Jones as Thornton (left) talks with other customers in the small town of Ligonier, Pennsylvania. Social media is a resource Thornton and Jones use to stay on top of trends by connecting with customers. — AP
12 Feb 2019 | 10:30 AM

Beyond social media: US businesses find other ways to advertise

Ryan Knoll thought social media sites like Facebook would be the best places to advertise his brand-new home cleaning service. Then he had an epiphany.

12 Oct 2018 | 2:30 PM

Three strategies for companies concerned about Amazon wage hike

Amazon’s plans to pay all its US employees at least US$15 (RM62) an hour is putting pressure on small business owners, even those who aren’t retailers directly competing with the huge company.

An Amazon PrimeNow employee stacking shelves for customers at a distribution hub in New York. Amazon’s plans to pay employees at least US$15 an hour is putting pressure on small business owners, even those that aren’t retailers who directly compete with the huge company. — AP
3 Sep 2018 | 7:00 AM

A good time to beef up cybersecurity

As more companies come under attack from hackers, it's more crucial than ever to make sure everyone in the organisation is sensitive to the need for computer security.

Businesses should have a clear cybersecurity strategy and bosses must remind their staff members to be vigilant at all times. — 123rf.com