Hilary Russ

Recent and archived articles by Hilary Russ

27 Jun 2019 | 6:30 PM

‘League Of Legends’ publisher hires Nielsen to measure sponsorship value

Tencent Holdings Ltd’s Riot Games said on June 27 that Nielsen Holdings PLC will measure the value of sponsoring Riot’s League Of Legends, the most-watched eSport in the world, through next year.

19 Jun 2019 | 2:30 PM

World electronic gaming revenues to grow 9.6% to US$152.1bil in 2019: report

The global video and electronic games market will generate US$152.1bil in 2019, up 9.6% over last year as gaming morphs into content and communication, according to a report by gaming analytics firm Newzoo on June 18.

This year, the US will overtake China for the largest gaming market by revenues due to growth in console games and the influence of Fortnite in America and the echo of a previous governmental freeze on new games in China. — Reuters
12 Jun 2019 | 3:30 PM

Cloud computing may put Big Tech ahead in future of videogames: Citi

Cloud-based gaming could allow Big Tech – particularly Inc, Microsoft Corp and Alphabet Inc's Google – to pull revenue away from traditional videogame publishers in the coming years, Citi analysts said in a research note on June 11.

More and more gamers are preferring to rent hardware instead of buy it, to play games for free, to watch others play as a spectator sport and to play across different devices – all of which is on the horizon with cloud-based gaming. — AFP
12 Jun 2019 | 9:00 AM

More US millennials subscribe to videogames than traditional pay TV: survey

More American millennials now subscribe to a video game service than to a traditional paid television service, according to a survey on June 10, as consumers favour new forms of entertainment that are shifting the broader media landscape.

About 53% of people born between 1983 and 1996 now pay for gaming services, versus 51% who pay for television, according to a survey from the accounting and professional services firm Deloitte. — Reuters
14 May 2019 | 9:42 PM

Caesars Entertainment, ESPN tie-up for sports betting content

(Reuters) - Las Vegas casino icon Caesars Entertainment Corp unveiled a tie-up with Walt Disney Co's ESPN on Tuesday, the latest sign of the surge in investment by mainstream businesses since the Supreme Court lifted a ban on sports betting last May.

10 May 2019 | 7:30 AM

US adults are spending big on videogames, playing mostly on smartphones

The average American videogamer is 33 years old, prefers to play on their smartphone and is spending big on content – 20% more than a year ago and 85% more than in 2015, a report showed on May 9.

30 Apr 2019 | 6:08 AM

FanDuel first to stream live games in sports betting app in U.S

NEW YORK (Reuters) - U.S. bookmaker FanDuel has signed a deal with Switzerland's Sportradar AG to allow sports fans to place wagers on a game while they are watching it on a mobile app, company executives said on Monday, a first for the nascent U.S. sports betting market.

24 Apr 2019 | 9:21 PM

Big brands dive into esports to court youth market - Nielsen

NEW YORK (Reuters) - From snack companies to carmakers, a wide range of brands is trying to reach one of the hottest demographic groups around: esports fans.

17 Apr 2019 | 3:50 PM

Xbox to partner with Eleague for ‘Gears Of War’ series

Microsoft Corp said on April 16 its Xbox Game Studios will partner with Turner Sports' Eleague to produce a documentary series about "Gears Of War" players in conjunction with a new version of the videogame launching later this year.

Xbox Game Studios will partner with Turner Sports' Eleague to produce a documentary series about 'Gears Of War' players. — Reuters
16 Apr 2019 | 5:47 AM

Tiger Woods' victory in Masters a win for golf business

(Reuters) - Tiger Woods' victory at the Masters golf tournament on Sunday, his first major victory since 2008, is expected to lift sales for sponsors, broadcasters and golf courses lucky enough to host a tournament with Woods playing.