Recent and archived articles by Hilary Russ
Tencent Holdings Ltd’s Riot Games said on June 27 that Nielsen Holdings PLC will measure the value of sponsoring Riot’s League Of Legends, the most-watched eSport in the world, through next year.
The global video and electronic games market will generate US$152.1bil in 2019, up 9.6% over last year as gaming morphs into content and communication, according to a report by gaming analytics firm Newzoo on June 18.
Cloud-based gaming could allow Big Tech – particularly Amazon.com Inc, Microsoft Corp and Alphabet Inc's Google – to pull revenue away from traditional videogame publishers in the coming years, Citi analysts said in a research note on June 11.
More American millennials now subscribe to a video game service than to a traditional paid television service, according to a survey on June 10, as consumers favour new forms of entertainment that are shifting the broader media landscape.
(Reuters) - Las Vegas casino icon Caesars Entertainment Corp unveiled a tie-up with Walt Disney Co's ESPN on Tuesday, the latest sign of the surge in investment by mainstream businesses since the Supreme Court lifted a ban on sports betting last May.
The average American videogamer is 33 years old, prefers to play on their smartphone and is spending big on content – 20% more than a year ago and 85% more than in 2015, a report showed on May 9.
NEW YORK (Reuters) - U.S. bookmaker FanDuel has signed a deal with Switzerland's Sportradar AG to allow sports fans to place wagers on a game while they are watching it on a mobile app, company executives said on Monday, a first for the nascent U.S. sports betting market.
NEW YORK (Reuters) - From snack companies to carmakers, a wide range of brands is trying to reach one of the hottest demographic groups around: esports fans.
Microsoft Corp said on April 16 its Xbox Game Studios will partner with Turner Sports' Eleague to produce a documentary series about "Gears Of War" players in conjunction with a new version of the videogame launching later this year.
(Reuters) - Tiger Woods' victory at the Masters golf tournament on Sunday, his first major victory since 2008, is expected to lift sales for sponsors, broadcasters and golf courses lucky enough to host a tournament with Woods playing.