Haier Group, a leading global provider of better life and digital transformation solutions, kicked off the 7th Haier Global Fans Festival in Kuala Lumpur with a spectacular five-day pop-up experience at Pavilion Bukit Jalil – The Piazza, Level 3 on Wednesday (Dec 17) and will end on Dec 21.
Spanning 2,600 square meters, the activation space invites football enthusiasts, sports lovers, and Haier fans to celebrate the “Champion Your Haier Life” spirit through hands-on sports activities including badminton, football, and tennis mini games, and stand a chance to win Haier exclusive gifts throughout the day.
This year’s festival carries a deeper meaning, as what began as a digital celebration for Haier users has evolved into a global brand movement that connects millions of fans, showcasing Haier’s innovation and strengthening emotional ties with consumers worldwide.
Haier continues to cement its leadership in the home appliance industry. The brand has ranked No. 1 in Euromonitor International’s Global Major Appliances Brand Retail Volume for 16 consecutive years, is the only IoT ecosystem brand listed in the Kantar BrandZ Top 100 Most Valuable Global Brands for seven years, and has remained among the World’s 500 Most Influential Brands for 21 years.
In Malaysia, Haier expects to command 11% market share and 93% brand awareness, the highest among Chinese home appliance brands, with premium product sales accounting for more than 38% of its business mix.
The Fan Festival event features live product demonstration zones, share-and-learn sessions, creator-driven activations and exclusive fan rewards, showcasing smart living excellence to visitors.
Entry is free, and customers who spend a minimum of MYR 5,000 on any Haier products during the event will redeem exclusive Liverpool FC jerseys.
“As we celebrate the 7th Fans Festival, we honor the loyalty of our users while looking ahead to create smarter living, deeper connections, and shared growth,” shared by Fan Jing, the Managing Director of Haier Malaysia. "Haier remains committed to listening, innovating, and evolving so that every experience and product delivers meaningful value to Malaysian homes."
Meanwhile, Wang Mei Yan, Vice President and Chief Brand Officer of Haier Group, said that the establishment is now focusing on three core industries: Smart Living, Comprehensive Health, and the Digital Economy, empowering users worldwide through a fully integrated ecosystem.
"Looking ahead to 2026, Haier Global Fans Festival will achieve three major upgrades: Expanding our global footprint to more countries, including Australia, France, and Germany, and broadening the scope of co-creation; innovating immersive experiences to break down the boundaries between online and offline engagement and enhance interactive participation.
"Thus, Haier will also be deepening emotional connections through sports marketing, enabling users to actively participate in product and service innovation and becoming true co-creators of the Haier ecosystem," she said.
