Working together: Members from NKMH Media, The A-List Malaysia, Mixology Media, and Astro Media Solution (AMS) at the launch of the event.
Four of Malaysia’s established media companies — NKMH Media, The A-List Malaysia, Mixology and Astro — have joined forces to launch Shout Out! 2026, an industry networking session that brings together entrepreneurs, brand founders and companies to gain early guidance on current trends, strategies, and advertising campaign planning for the Ramadhan & Raya 2026 season.
This event is organised as a professional platform to enable earlier, more strategic and accurate planning, in line with shifting consumer trends, an increasingly competitive media landscape, and varying budget needs.
Objectives of Shout Out! 2026
1. Sharing the Latest Industry Trends
Providing entrepreneurs with insights on market shifts and media trends that are shaping modern marketing strategies for the upcoming Ramadhan & Raya season.
2. Strengthening Strategy & Campaign Planning
Guiding brands to plan campaigns earlier to optimise budgets, avoid media congestion, and enhance communication effectiveness during one of the most important festive periods in Malaysia’s business calendar.
3. Assisting in Selecting the Right Media Platforms
Helping entrepreneurs integrate key platforms — TV, Radio, Digital, Social Media, Outdoor, Influencers, Audio, Video and Programmatic Ads — tailored to their audience targets and budget levels.
A total of 228 participants attended the Shout Out! 2026 event.
4. Delivering Insights from Industry Experts
Experts from the organising companies share case studies and proven strategies used in successful major campaigns with clients such as Siti Khadijah, JV Auto Lube and In Saff Travel & Tours.
Collaboration of Four Media Leaders
This initiative unites the strengths of four influential media entities in Malaysia:
NKMH Media – A media and advertising agency combining TV, Radio, Digital, Outdoor, PR Media, Programmatic Ads, Video Production and Event Management.
The A-List Malaysia – A professional influencer & KOL agency with one of the largest creator networks in Malaysia.
Mixology – A music label that produces, creates, and distributes various music genres — covering artist works and commercial audio projects.
Astro – The country’s largest media group with extensive reach across TV, Radio, Digital and OTT platforms.
The combined expertise of these four companies positions Shout Out! 2026 as one of the most comprehensive media planning events for entrepreneurs aiming to dominate the Ramadhan & Raya season.
According to co-organisers Nissa Rosli, Chief Executive Officer of NKMH Media; Azri Abdullah, Managing Director of The A-List Malaysia; Farzwa De Attaher Emir (widely known as DJ Fuzz), Chief Executive Officer of Mixology Music; and Astro, Shout Out! 2026 was created because many brands only begin planning their campaigns at the last minute — leading to rising costs, intense competition, and lower-impact results due to the lack of early and strategic exposure in campaign planning.
“We want to help entrepreneurs plan their advertising campaigns earlier, choose the most suitable platforms, and build more impactful campaign strategies. With earlier planning, media decisions become smarter, campaign outcomes become stronger, reach is wider, and most importantly, budget management becomes more organised and effective," they said.
