ULAANBAATAR: Sonsy is launching Mongolia’s first world-class music streaming platform, powered by Tuned Global. Created to spotlight Mongolian artists and fans, Sonsy blends deep cultural roots with cutting-edge streaming technology, offering CD-quality sound, offline listening and flexible subscription tiers.
More than just music, it opens fresh discovery and revenue channels for local creators, while ensuring listeners enjoy a premium, reliable service.
Mongolia is a small but mighty market, punching above its weight when it comes to music and fandom. Sonsy, the latest evolution in digital music in the country, is moving Mongolian digital culture forward. The goal: create a music service to rival global giants that’s custom-built to support Mongolian artists and music lovers. To do this, they turned to Tuned Global for best-in-class, turn-key music services.
Unlike international platforms and services, Sonsy is designed to strengthen the Mongolian music scene, supporting both emerging and established artists. Launched by Mongolmusic (the music distribution arm of Mongol Content LLC), Sonsy creates a new discovery channel for local fans and a new revenue channel for local artists.
Along with royalties calculated per listen, Sonsy offers artists meaningful collaborations and promotional support to help them reach wider audiences in Mongolia and around the world. Sonsy also offers international-grade listening experiences, including CD-quality sound, gold-standard security and reliability, unlimited listening for subscribers, a freemium model with several subscription tiers (Individual, Duo and Family), and offline mode.
To build Sonsy, Mongol Content LLC - Mongolia’s first content aggregator and a leading force in the country’s digital media and entertainment industry— used Tuned Global’s white-label streaming apps, a first for the Mongolian market.
The partnership provided a highly efficient way to translate Mongol Content’s decades of regional expertise in media, music and IP rights into a music service tailored to local tastes, needs, and listening habits
Unenbat Baatar, CEO of Mongolcontent, says, “Launching Sonsy marks a major milestone for Mongolia’s digital music industry. Backed by our 20 years of experience in the Mongolian market and long-standing support for local artists, Sonsy combines cultural heritage with cutting-edge technology. By partnering with Tuned Global, we gain from international expertise, and reliable streaming solutions enabling us to deliver a world-class experience while creating new opportunities for Mongolian talent to reach wider audiences”.
"We’re excited to partner with Sonsy to support the growth of Mongolia’s music industry,” explains Con Raso, Tuned Global’s Managing Director. “By combining our global streaming expertise with Sonsy’s local vision, we are delivering a world-class music experience that connects audiences with the artists they love. This partnership demonstrates how data and AI can enrich individuals' music journeys and unlock new opportunities for local creators." - Go Go Mongolia/ANN
