Deputy Permanent Secretary at the Ministry of Primary Resources and Tourism Mohd Yusree Junaidi delivering the keynote address. - Photo: SIM Y.H
BANDAR SERI BEGAWAN: Brunei Darussalam’s path to a greener economy was the focus of the Sustainable Economy Forum 2025, which concluded on Thursday (July 17) at the Radisson Hotel in the capital.
Over 100 participants—including senior policymakers, business leaders, sustainability experts and regional partners—gathered under the theme “Naturally Brunei: Pathways to Sustainable Growth.”
Organised by the Asean Business Advisory Council (Asean-BAC) Brunei and the APEC Business Advisory Council (ABAC) Brunei, in collaboration with the Ministry of Finance and Economy and the Tourism Development Department, the forum formed part of the Brunei Economy Programme.
In his keynote address, Deputy Permanent Secretary at the Ministry of Primary Resources and Tourism Mohd Yusree Junaidi outlined Brunei’s green economy vision, calling for the integration of sustainable practices across industries to ensure long-term economic resilience.
National Chamber of Commerce and Industry Brunei Darussalam (NCCIBD) President Abdul Saman Ahmad, who is also an Asean-BAC Brunei member, underscored the private sector’s role in aligning growth with climate goals while enabling green innovation.
Acting Director of the Tourism Development Department Salinah Md Salleh highlighted tourism’s role in driving sustainable economic development.
She noted the country’s growing appeal as an eco-tourism destination and stressed the importance of community-based travel to empower locals and protect Brunei’s cultural and natural heritage.
Throughout the forum, presentations and panel discussions focused on embedding environmental, social and governance (ESG) practices into business operations, enabling SMEs to adopt sustainability standards, and promoting low-tech circular economy solutions.
A dedicated tourism segment explored conservation, digital innovation and grassroots ecotourism, with experts sharing insights into habitat rehabilitation and how technology can enhance personalised, low-impact travel experiences.
The forum closed with a panel discussion on sustainable tourism, where local and international speakers stressed that green strategies are not only environmentally responsible but also economically advantageous. - Borneo Bulletin/ANN
