Brought to life: Children watching a projection of Labubu in an exhibition hall as they visit Pop Mart’s theme park Pop Land in Beijing. — AFP
SMALL, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart’s Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.
Beijing-based Pop Mart is part of a rising tide of Chinese cultural exports gaining traction abroad, furry ambassadors of a “cool” China even in places associated more with negative public opinion of Beijing such as Europe and North America.
