Sandal scandal: Kolhapuri sandals, an Indian ethnic footwear, on display at a store in New Delhi. — Reuters
Luxury fashion powerhouse Prada has acknowledged the ancient Indian roots of its new sandal design after the debut of the open-toe footwear sparked a furore among Indian artisans and politicians thousands of miles from the catwalk in Italy.
Images from Prada’s fashion show in Milan last weekend showed models wearing leather sandals with a braided design that resembled handmade Kolhapuri slippers with designs dating back to the 12th century.
A wave of criticism in the media and from lawmakers followed over the Italian brand’s lack of public acknowledgement of the Indian sandal design, which is named after a city in the western state of Maharashtra.
Lorenzo Bertelli, son of Prada’s owners, responded to the sandal scandal in a letter to a trade group on Friday recognising their Indian heritage.
“We acknowledge that the sandals ... are inspired by traditional Indian handcrafted footwear, with a centuries-old heritage,” Bertelli, Prada’s head of corporate social responsibility, wrote in the letter to the Maharashtra Chamber of Commerce, seen by Reuters.
The sandals are at an early stage of design and it is not certain they will be commercialised, but Prada is open to a “dialogue for meaningful exchange with local Indian artisans” and will arrange follow-up meetings, he wrote.
A Prada spokesperson issued a statement acknowledging the sandal’s inspiration from India, adding the company has “always celebrated craftsmanship, heritage and design traditions”.
Bertelli’s homage to Indian design was sent in a response to a complaint from the head of the trade group that represents 3,000 Kolhapuri sandal artisans, as the online uproar gathered momentum.
“From the dusty lanes of Kolhapur to the glitzy runways of Milan ... will the world finally give credit where it’s due?” India’s DNA News posted on X. — Reuters
