VIENTIANE (Xinhua): Laos' Ministry of Education and Sports held a meeting to develop a nationwide messaging campaign that promotes the value of education, reduces dropout rates, and expands access to basic education across the country.
The four-day meeting held here from Monday focused on scriptwriting and storytelling techniques for creating a video that highlights the importance of staying in school and encourages Lao society to recognize education as the foundation of both life and work.
The meeting marks an initial step in addressing the high student dropout rate, driven by economic hardship and a lack of confidence in the value of education, the Vientiane Mai newspaper reported on Monday.
Socio-economic challenges in Laos have led to a decline in students' focus on education and less parental support. The education promotion video aims to capture viewers' attention and help Lao society recognize the importance of education.
In his speech, Outhit Thipmany, deputy director general of the Research Institute for Educational Sciences, stressed that education is not just a personal achievement but also an investment in the country's future.
"We want to show families that education opens doors, builds self-reliance, and helps shape responsible adults. These videos will send key messages directly to parents and students, encouraging them to prioritize education for a better future," said Outhit.
The campaign will feature a series of short videos designed to shift community perceptions. These videos will be broadcast on national television, shared on social media, and used in public outreach efforts.
The Lao government is taking steps to increase school enrollment and reduce dropout rates by addressing factors affecting youth well-being. - Xinhua
