Studio Ghibli has produced iconic anime films like My Neighbor Totoro. Japan seeks to digitise such cultural treasures and add them to a database, thereby boosting Japan’s soft power. - Studio Ghibli
TOKYO: The government is set to launch a new “digital archive strategy” aimed at preserving and promoting Japan’s trove of such cultural assets as manga, anime and video games, which are immensely popular among young people worldwide.
The initiative seeks to digitise these cultural treasures and add them to a database, thereby boosting Japan’s soft power and attracting people from all over. The government also aims to promote the online distribution of local arts and cultural properties, with the goal of fostering regional revitalisation.
