Hong Kong should welcome all types of tourists irrespective of how much money they spend, the city’s leader has said, urging authorities to make better use of technology and collect data to understand visitor preferences.
Chief Executive John Lee Ka-chiu said on Tuesday that about 1.1 million visitors came to the city during the five-day Labour Day “golden week” holiday, an increase of 22 per cent compared with the same period in 2024.
“Hong Kong has to be a city that welcomes tourists ... because the image of Hong Kong as a city that welcomes tourists is very important,” he said ahead of his weekly meeting with the government’s top decision-making Executive Council.
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“Anything we do to make any sector of tourists feel that they are not being welcomed ... will be harmful to the overall image of Hong Kong as a tourist city.
“There will be high-end travellers and there will also be non-high-end travellers, but we must look at tourism as a whole, so that every tourist will find their experience in Hong Kong enjoyable.”

The Post reported on Monday that low-budget tours to Hong Kong costing as little as 68 yuan (US$9.35) had become a popular option among mainland Chinese visitors, sparking concerns about how such minimal spending by tourists in the city benefits the local economy.
Wrapping up the government’s experience throughout the five-day break, Lee said there were several areas where authorities could conduct reviews and make improvements.
“I have asked the Culture, Sports and Tourism Bureau and the relevant departments to sum up their experiences with the tourism sector and report to the interdepartmental working group on festival arrangements in terms of further improvements on handling pressure points caused by crowds and the new norms in tourist travel and preferences,” he said.
These include making better use of technology and collecting data on the latest preferences of tourists, Lee added.
More from South China Morning Post:
- 22,000 revellers brave heat for buns, fishballs and parade at Hong Kong festival
- Boost for Hong Kong businesses over break despite 1.4 million locals leaving
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