Among K-beauty products sold in the US, sunscreens are reportedly the most popular, prized for their lightweight formulas and efficacy. --PHOTO: BLOOMBERG
SEOUL (The Straits Times/ANN): On his first-ever trip to South Korea this week, American tourist Jonathan Ko made a beeline for the country’s health and beauty retail giant Olive Young’s flagship store in Myeongdong, Seoul’s trendy shopping street.
There, he swept up 500,000 Korean won (S$463) worth of sunscreen, face masks and creams for personal use and to give away to friends back in the United States.
