KUALA LUMPUR: iQIYI, a top leader in digital entertainment streaming in China, continues its momentum of success with a host of exciting plans for the South-East Asia region.
Following a stellar reception last year, iQIYI is solidifying its position as the leading platform for local dramas by partnering with Media Prima and various local production houses including MIG Production, Skop Production, Pencil Picture Production, and Zeel Production to launch more exclusive content this year.
According to Li Kaichen (KC Li), Vice President, APAC & MENA, iQIYI International: “After a series of successful releases last year, local dramas have surpassed 200 million digital views.
"iQIYI is taking the next step by establishing a special segment, ‘Drama Onz’ – a go-to destination for high-quality Malay drama content with a loyal fanbase.”
As the #1 platform for local dramas, iQIYI aims to showcase more local talent while introducing a brand-new lineup of dramas throughout 2025.
Highlighted iQIYI Originals include Mawar Dahlia, Dosa Cinta, Safira, and Griya. In addition to local dramas, iQIYI also offers a wide variety of entertainment including Chinese Dramas (C-Dramas), Anime, and Reality TV – all complete with subtitles for an inclusive viewing experience.
KC Li, Vice President of iQIYI, Asia Pacific (APAC) & Middle East and Northern Africa (MENA) iQIYI International.
From Screen to Heart: The Launch of the Special ‘Drama ONZ’ Tab
Due to the overwhelming response to Media Prima’s drama productions, iQIYI proudly introduces the dedicated Drama ONZ tab, making it the ultimate destination for Malay drama fans.
This marks another milestone in iQIYI’s mission to become the exclusive “port” for compelling local content.
According to Nini Yusof, CEO of Media Prima Television Networks & Primeworks Studios: “Media Prima is thrilled to collaborate with iQIYI, an internationally renowned company.
With the launch of the new ‘Drama Onz’ tab that highlights a catchy and youthful concept, we’re confident it will attract more Malay drama fans, especially among the younger generation in Malaysia.”
This dedicated tab is supported by the HONOR X9a Tab as the main sponsor, promising the best streaming experience with the tagline: "Stream the best drama experience with HONOR X9a Tab."
Raya song performance by Sherry Al Hadad & Vanessa Reynauld. Song -- Balik Kampung... Gosip Raya -- at the event in Kuala Lumpur.
Strategic Collaboration with CelcomDigi: Introducing StreamMORE
This Raya, enjoy iQIYI Standard VIP with CelcomDigi from just RM11.90/month with 10GB data, or go for the SpeedStream Pass at RM47/month for unlimited streaming.
New users also get 1-month free access from 26 March to 28 April 2025. Subscribe via MyDigi, Celcom Life App, or selected CelcomDigi stores.
According to Jony Deng, General Manager, iQIYI Malaysia & Singapore: “The collaboration between iQIYI and CelcomDigi through the StreamMORE project allows users to enjoy seamless entertainment in a more accessible and flexible way.
"We believe this partnership will offer the best experience for our users.”
With numerous exciting launches and strategic collaborations in the pipeline, iQIYI continues to cement its position as the go-to platform for local dramas and top-tier Asian entertainment.
Initiatives such as Drama Onz, new exclusive content, and partnerships with Media Prima, HONOR, and CelcomDigi mark a new era in Malaysia’s digital streaming landscape.
iQIYI remains committed to delivering high-quality entertainment experiences to audiences nationwide.
About iQIYI International
Based in Singapore, iQIYI International offers on-demand video streaming services, bringing the best of Asian entertainment to global viewers.
With both ad-supported and VIP subscription options, iQIYI delivers premium drama series, films, variety shows, and anime – all available in local languages and subtitles, powered by cutting-edge technology.
iQIYI also extends its streaming technology through SaaS partnerships with other entertainment providers. Accessible on any device via iQ.com or the iQIYI app, the platform is owned by iQIYI Inc.
To follow iQIYI Malaysia on social media:
-- Facebook: https://www.facebook.com/iqiyimalaysia
-- Instagram: https://www.instagram.com/iqiyimalaysia/
-- Platform X (Twitter): https://twitter.com/iQIYImalaysia
-- YouTube: https://youtube.com/iqiyimalaysia
-- TikTok: https://www.tiktok.com/@iqiyi_malaysia
