Chinese firms ‘going global’ learn important lesson: integrate, or die


AFTER a year of travel in search of overseas venues for his water equipment business, William Hong came away with two words at top of mind: “localisation” and “altruism”.

The denizen of Dongguan – China’s southern manufacturing hub – has been on a journey spanning continents, with stops in Africa, Central Asia, South Asia and South America. But no matter where he went, even countries with warm official relations, worries over Chinese investment and products were omnipresent.

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