KOL strolls shoeless to rate Japan’s hygiene, shocked to find white socks remain spotless


An Indian influencer tested Japan’s renowned cleanliness by walking shoeless on its streets and was astonished to find her white socks remained spotless, igniting widespread discussions online.

Simran Balar Jain, a popular key opinion leader (KOL) with 1.4 million followers on Instagram, captivates her audience by sharing her travel experiences and beauty insights.

The video documenting her hygiene test quickly went viral on social media, amassing over 26 million views on Instagram.

Do you have questions about the biggest topics and trends from around the world? Get the answers with SCMP Knowledge, our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team.

In October, Jain posted a video filmed in Tokyo, proclaiming Japan to be “the cleanest country in the world”.

She bought a pair of white socks from a convenience store, removed her shoes, and walked along streets and crowded pavements.

Jain bought white socks, removed her shoes, and walked along busy streets, surprisingly keeping them clean. Photo: QQ.com

At the conclusion of the video, Jain showcased her immaculate white socks, expressing her amazement at the cleanliness of the streets with the caption, “This is crazy!”

She described the experience as “exploring Japan, one step at a time - literally.”

One online viewer remarked: “This is unbelievable. In my city, my shoes always pick up cigarette butts, chewing gum, and bits of paper.”

Jain has not revealed the exact distance or duration of her walk during the test.

Another netizen speculated that she walked only for a few minutes in the filmed area, inciting criticism of her claims as exaggerated.

Conversely, a third person supported Jain’s observations, stating: “I was amazed when I first visited the country. Everywhere was spotless despite the scarcity of trash bins. People would voluntarily clean up and take their trash with them after music festivals.”

As of now, Jain has not addressed the online criticism.

She also explored Japan’s technological innovations, trying robot-made smoothies and orange juice, and expressed her hope to see such advancements in India soon.

Last year, Tokyo was ranked among the top 10 cleanest cities in the world by the global consultancy Mercer Eco-City.

This experiment sparked discussions online about Japan’s renowned hygiene standards and cleanliness practices. Photo: IG@simranbalarjain

Japan is celebrated for its pristine streets, efficient waste management systems, and minimal pollution.

Cleanliness and hygiene are deeply ingrained in Japanese culture, viewed as reflections of order and discipline. Littering is considered disrespectful to others and to society.

Tokyo, home to nearly 14 million residents, has very few public rubbish bins, as most people take their trash home with them.

Littering is illegal in Japan, with violators facing penalties of up to five years in prison and fines reaching 10 million yen (US$66,000).

Japanese schools also emphasise hygiene education.

From a young age, children learn the importance of personal hygiene by cleaning their own classrooms rather than relying on cleaners. This practice fosters a sense of responsibility and teamwork.

Furthermore, maintaining cleanliness is central to purification and meditation rituals in Japanese religions.

More from South China Morning Post:

For the latest news from the South China Morning Post download our mobile app. Copyright 2024.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Aseanplus News

We have to work to make trade a win-win: Singapore's SM Lee in Guangxi
Putin lands in China for trip that aims to show unshakeable ties after Trump pomp
Indonesia’s Riau ready to evacuate residents from flooding areas after fighting forest fires
Thailand's mega project 'Land Bridge' comes at environmental cost
89YO HK actor Patrick Tse’s ex-girlfriend, 40, says he sold his Rolls-Royce to help pay off her debts
Probe begins solar winds mission
Bodies of two Italian divers recovered
Rescue bid ends in deaths of five in river
Beijing rolls out action plan to boost employment
Xi set to host ‘old friend’ Putin

Others Also Read