People posing for photos at the booth of South Africa at the 6th China International Import Expo (CIIE) in east China's Shanghai in this file photo from Nov 6, 2023. - Xinhua
JOHANNESBURG: The China International Import Expo (CIIE) is an important platform for Africa to showcase its products and enhance trade with China, said a South African expert.
"China has an important and attractive market, and the CIIE is incredibly big and diverse. It's a wonderful opportunity for African businesses to tap into the Chinese market and understand what's happening in the global market," said Philip Myburgh, group head of trade at Standard Bank Business and Commercial Banking, in an interview with Xinhua ahead of the 7th CIIE due from (Oct 29-Nov 3) in Shanghai.
