Kim Jong-un wades into North Korean floods in hands-on propaganda drive


The images in state media show Kim Jong Un aboard a crowded boat without a life jacket. - Photo: AFP

PYONGYANG: North Korean leader Kim Jong Un plants his feet in mud, rides a cramped rubber rescue boat on a swollen river and directs military helicopters unloading evacuees on a rain-soaked runway.

North Korea’s propaganda apparatus is breaking new ground in the way it has portrayed him battling alongside ordinary citizens as he tackles a flood emergency that has devastated a northwestern area of the country and is estimated to have caused a “considerable human toll,” according to the South Korean ministry that manages relations with the neighbour.

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