Developing Brunei’s tourism through upskilling workshop

Acting Director of Tourism Development Department Salinah Mohd Salleh in a group photo with participants. - Photo: Tourism Development Department

BANDAR SERI BEGAWAN: A tourism package development workshop was held for local agents on Friday (June 21) at the Ministry of Primary Resources and Tourism.

The workshop, organised by the Tourism Development Department, aimed to equip local travel agents with the knowledge and skills necessary to develop compelling travel packages that cater to diverse customer preferences and showcase Brunei’s rich tourism offerings.

The sessions were led by tourism officials, who emphasised the importance of using digital tools for marketing and promotion.

The programme included a series of presentations, discussions, and exercises that fostered a collaborative learning environment.

The workshop also prepared the participants to effectively promote their packages at upcoming international expos throughout this year and into 2025, including the Singapore NATAS Holiday, Tourism Expo Japan 2024 and other potential events.

The department hoped that the travel agents are able to create better and enticing packages, including ones for a unique Ramadhan experience in the Sultanate. – Borneo Bulletin/ANN

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Brunei , tourism , upskilling , workshop


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