No entry for 'aunties': S. Korean gym under fire for creating ‘No ajumma zone’


In South Korea, it is legally possible for a business owner to restrict entry to certain customers under the principle of freedom of contract. - Reuters

SEOUL: In South Korea, the debate has intensified over indoor spaces attempting to bar certain groups from entry, notably sparked by a gym’s recent decision to ban older women, creating a “no-ajumma zone”.

According to a June 10 post on Blind, an online discussion platform for verified employees, a gym in Incheon hung up a sign on its premises that said “ajumma not allowed to enter”, with an additional explanation below that read: “Only cultivated and elegant women allowed.”

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South Korea , gyms , ajumma , ban , older women

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