Printed pants: the ‘elephant’ in the room


BANGKOK: Trousers with traditional Thai elephant patterns, an iconic souvenir from Thailand, have become increasingly popular among foreign visitors and inevitably caught the eyes of online wholesalers/retailers who see the baggy pants as a sweet business opportunity.

The Nation recently surveyed popular e-commerce platforms with the search term “elephant pants Thailand” and found several listings from sellers along with various shipping sources, signifying heated competition to sell this popular product.

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Thailand , pants , elephant

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