What is asin tibuok and why is it trending online?

Artisanal salt: The taste of asin tibuk is smoky, almost fruity. Chunks can be broken off for cooking and eating, or be dipped or ground into a powder and sprinkled over food. — Courtesy of X PY_BUN/TikTok

Asin tibuok is one of the latest Filipino ingredients to go viral online.

Israeli vlogger Nas Daily featured the ingredient in one of his recent videos, which garnered more than 70,000 likes on TikTok alone. In his clickbaity title, he presented the ingredient as a “dinosaur egg”, but that’s not what it is. Aside from Nas Daily, recipe YouTuber, Emmymade has featured it on her channel. Instead of labelling it as a dinosaur egg, she called it what it is: “The rarest salt in the world.”